It is very important to choose a niche that has enough market demand in order for you to generate enough affiliate sales to make a good income. In this section, we will explain the process of determining whether a niche has the right demand or not by using the Google Keyword Tool. But first we need to understand the three main keywords types. They are as followed:
- Research – Research keywords are general informational and a bit vague. Some example of research keywords would be “golf,” “how to golf,” and the “Best Golf Courses in Florida. These keywords are not the best to target if you want to sell golf equipment to a golf searcher.
- Comparison Competition – Comparison keywords are getting a bit more specific as compared to research keywords. These keywords are typically searched for when someone is considering buying. Some examples of comparison keywords would be “golf driver reviews,” “Golf putter ratings,” and the “best 9 irons.” The searcher of a comparison keyword is interested in buying something but not always right away.
- Buyer – Buyer keywords are the best kinds of keywords to target because they are typically used by people who want to buy something right away or soon. They are specific in “nature” and don’t really leave any room for doubt. Some examples of buyer keywords using golfing would be, “buy Nike driver, ” and “Cheap Foot joy Golf Shoes.”
As you can see buyer keywords include modifiers such as “buy,” “cheap,” etc. When someone uses keywords like that in their search, they are definitely looking to buy something soon. Also when someone is searching for a specific product they have probably already done some research on it and are looking for a good place to buy.
- Categorize you affiliate products. Put all the products you are offering into categories.
- Find alternative ways to say each category. To come up with alternatives use the “Thesaurus.com” and “Microsoft Word’s” synonym tool. These alternatives will make up your base keyword list.
- Print or manage your keyword list on a spreadsheet. To keep track of your keywords and stay organized create a spreadsheet for your keywords or print them out so that you can keep track of changes you make to your list.
- Plug your words into the Google Keyword Tool. In this step you are getting thousands of related keywords. Go to the Google Keyword Tool and begin plugging in your keywords in order to generate your “master” list.
- Clean your list by weeding out duplicates and non-relevant keywords.
- Total the number of searches to determine total demand.
Note: At this point, you should only be aiming for a small slice of the total demand as you will have competitors. Determine if the total demand is substantial enough to provide for multiple “successful” competitors. Then you have a winner!