MOBILE MARKETING SUCCESS! Today people are doing more than you would have dreamed possible with their cell phones. Smart phones keep getting more and more popular, and their capabilities are growing, almost as fast. If you are running a business, you owe it to yourself to investigate how you can make these, ever more common phones, work for you.
Mobile marketing companies all differ in their styles and methods. Finding the one that is best for your business and your customers can be as simple as visiting their websites. Never settle for the first one you find without checking out what the other companies may have to offer.
Your audience may not understand how to leverage certain technology out there, so you need to ensure that you’re going with something current, popular and people-friendly. You’re marketing to basic folks; not everyone will be “tech-savvy.” What Every Marketer Should Know!
Listen to your customers in your mobile marketing campaign so that you can always better cater to them. If you assume you know what your customers want, you are going to make a serious mistake of what they want. Instead of assuming, listen to their needs and then work from an informed standpoint.
Your will need to relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you’re hoping for “lead-generating pages” and overall “customer acquisition.” Take the time to learn this skill and it will pay off greatly for you.
You are now dealing with people out in public browsing their mobile devices. This means you need to train your brain to think like a busy person and what would grab their attention.
Make it very easy for your customers to unsubscribe from receiving your text messages. Many times having the option to reply with the word ‘stop’ will be the easiest way. This will lower any frustration if a customer no longer wants to receive texts. Remember that just because they don’t want a text does not mean they do not want to be a customer.
Make sure your campaign is compatible with all mobile platforms.