Sales pages are one of the most effective ways of selling your products to the people who need it the most. It is one of the Internet Marketing practices that has evolved through time by adapting to change, and technological advances. It’s a “true” art form that takes time to perfect and use effectively. There are some rules and tips you can follow that will increase your chances of “hitting” it out of the park. If you follow these tips you will increase your conversions.
Get the headline Perfect
This is the most important part of you sales page and it has to be perfect. I opt to do this last because its just that important. You have 8 seconds to grab the attention of the people you are trying to sell to. If you don’t have a compelling headline, your sales page is useless. If I were you I would write down 10 possible headlines and get other peoples opinion on which one does the best job at grabbing their attention. Make it stand out with numbers of an interesting component. You should also get an e-book with headlines for inspiration.
Tell a Story
One of the most effective devices used to sell are “stories”. Everybody loves a good story and pay attention when they are reading one. This can be used to grab attention and further explain things in an entertaining way for your audience. Your story has to be amazing and entertaining. It also has to be important and relevant to your product/service. This is hard to get right and master, the more you write the better you will get. Be open to ideas on experiences that will make for great stories.