Creating a Press Release. Press releases are one of the most effective ways of getting your message out to the masses. It is one of the Marketing form that has truly survived the test of time by adapting to change, and technological advances. It’s a true art form that takes time to perfect and use effectively. There are some rules and tips you can follow that will increase your chances of “hitting” it out of the park.
1. Get mentally prepared
This means you have to get yourself mentally “jacked up” and “in the zone to write.” Go to a quiet location that will be free of distractions for the next hour, or do something to get your “adrenaline” going. After you have got pumped up, get ready to start your press release.
2. Simplicity is key
Keep it short, sweet and to the point because if it’s too long it won’t even get published. People want the quality information you offer and they need it quickly. This is an important rule you have to abide by 100%. I usually have “Short and Sweet” written on the word document and I’ m typing a press release to remind me of the “cardinal rule.” Now, if a 3rd grader want understand your content, simplify it to this level. And remember this, not more than 400 words.
3. Edit your work
The simple idea is to carefully comb through your press release for any errors. Grammatical blunders are unacceptable. After you’ve combed through it at least 5 times, get another pair of eyes to look through it. They offer a set of eyes to correct mistake you may have missed and they can offer an opinion on how to improve the press release to be more compelling to people. Criticism from others is good because its always correct and firm as you don’t tend to judge your work harshly.
Finally don’t forget on effectively distributing your press release. It would be unfortunate if you work hard and your press release isn’t put in front of your audience. Go to “fiverr” and search for press release distribution services. You will undoubtedly find a perfect one for you if you look hard and carefully.