What is Affiliate Marketing? Because they suffer from Multi-Level Marketing or similar business models, many people mistakenly think of Online Affiliate Marketing as being a scam. It is not. Because most companies are not there to take advantage of the affiliates. They need their affiliates to make money and to scale up their businesses. One or a few people can only do so much; thousands can build a marketing empire.
And there is certainly nothing shady about getting paid a commission for connecting a company with a new customer. Many businesses operate this way. What Every Marketer Should Know!
The only difference with affiliate marketing is that you are not a salesman. In fact, you don’t have to do any of the selling if you don’t want. The website you are placing ads for can do all of the selling for you.
But where you come in. You are a affiliate for the business by joining the Affiliate Program, and your role is simple; to bring a potential customer to their website. That’s it! Once they are on the business website, they can sell him or her the product. If they buy it, you get a commission. After all, without you, they wouldn’t have made the sale in the first place. Getting paid only seems fair, right?
So how do you do this? First, you acquire an “affiliate link” from your new affiliate partner, one that is unique to you. Then you place ads on other online venues such as: Facebook, search engines, forums, chat boards, other websites, etc. You may not know this, but a huge percentage of the ads you click on online aren’t actually placed by the business owners selling the products. They are placed by affiliates, people who place ads and get clicks (traffic) in order to earn commission.
Now, you may be wondering why these business owners who have websites don’t just place their own ads, so they can generate their own traffic without having to pay affiliates a commission. Well actually, most do. But the Internet is so enormously large and vast, that they choose to get additional traffic from affiliates because they can’t reach it all on their own.